Global Brand Strategy: Unlocking Brand Potential Across...

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Business & Economics - Sales & Marketing
Global Brand Strategy: Unlocking Brand...

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Sicco Van Gelder

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This book provides a rigorous analytical framework that can be used comparatively across markets to reveal the factors that are most significant to particular types of brands.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2003

Wydawnictwo:

Kogan Page

Język:

english

Strony:

260

ISBN 10:

1417572256

ISBN 13:

9781417572250

Serie:

How to Do Everything

Plik:

CHM, 2.95 MB

IPFS:

,

english, 2003

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