Strategic Customer Service
John A. Goodman
The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. The Author draws on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota. Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom using hard data and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.
Rok:
2009
Wydanie:
1
Wydawnictwo:
AMACOM/American Management Association
Język:
english
Strony:
256
ISBN 10:
081441334X
ISBN 13:
9780814413340
Plik:
PDF, 1.03 MB
IPFS:
,
english, 2009
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